Men have continually been an essential part of the jewellery market,Guest Posting but generally as shoppers of expensive women’s rings. Yet their role as specific purchasers of girls’s rings is starting to shift, as the sales of great rings for guys Black Hills Gold Pendants sincerely doubled from 2004 to 2006 to reach $6 billion, in step with a brand new take a look at of the jewellery and watch market posted by using Unity Marketing.
“Jewelry designed for men was a step-infant inside the rings commercial enterprise, in comparison to girls’s earrings,” stated Pam Danziger, president of Unity Marketing and writer of “Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience.” “But in 2006 the men’s jewelry market reached a ten percentage share of the market, so it can’t be left out any longer by means of earrings entrepreneurs and retailers.”
Men’s jewelry income keep sturdy within the luxurious marketplace
Signs are that income of guys’s earrings will maintain apace in 2007 and beyond. For instance, in Unity Marketing’s quarterly surveys of luxurious consumer purchases, men’s rings buy occurrence rose every area this year to a high of 12 percentage on the near of the 1/3 area 2007. This compares with an ancient level of 5 percentage buy occurrence in 2006. Such robust income bode properly for the health of the guys’s jewelry marketplace going into the traditional fourth area gifting season.
“Our findings advise that men are placing their experience as knowledgeable customers of women’s earrings to work in making high-quality jewelry purchases for themselves,” says Danziger. “Now that many men are leaving behind enterprise casual for more formal business apparel, they may be interested by accenting their wardrobes no longer best with a best watch, however gold jewelry and cufflinks, and wholesale costume rings,style earrings wholesale,wholesale earrings,jewelry supply,pearl earrings, body earrings as properly.”
Jewelry shop income on upswing in 2006
This surge in interest in men’s rings coincides with an general trend within the jewelry marketplace towards forte stores who can offer precise designs and individualized provider. After losing marketplace proportion for numerous years to discounters and mass traders, strong point jewelers regained a complete 50 percentage proportion of the jewelry market in 2006. Says Danziger, “Jewelry customers, of their look for better-nice merchandise and greater fashion-forward designs, determined that the provider and expert recommendation available in rings stores became precisely what they wanted. They have been inclined to exchange up for carrier and studies that they could not find in cut price and warehouse outlets.”
About Unity Marketing’s new look at of the jewelry and watch market
Unity Marketing has simply published a new have a look at of the jewellery customer market, entitled “Jewelry & Watch Report, 2007.” It combines the outcomes of in-depth qualitative cognizance group research and a quantitative research examine of 750 latest earrings consumers’ purchasing possibilities, behaviors and attitudes.
Included inside the new “Jewelry and Watch Report, 2007” are profiles of the country’s top ten earrings outlets, in addition to details about wherein buyers became for their last rings or watch buy and what features about the shopping environment encouraged their purchasing choice.